Why should we buy a premium domain?

This is a question that we are often asked when speaking to a customer about spending Tens or hundreds of thousands of Rands on a premium domain name.

A premium domain name gets free type in traffic reducing your marketing cost.

Companies have been paying advertising agencies enormous sums of money to essentially make them remember your brand name. By choosing a premium brand like BACON.co.za as opposed to a MELS BUTCHERY for example, you are ensuring that your brand is always remembered by your customers. It is often not the first visit that results in an inquiry or a sale, making memorability a critically important factor. ( Think about that for a second)

A premium, product or service domain name will reduce your Google Ad spend

It is widely documented how effective advertising on an exact match domain improves lead conversions. For example, advertising “office interior design” on the domain officeinteriors.co.za greatly improves the ad quality score and reduces the cost per click.

A premium, product or service domain name will improve your SEO

Your Organic ranking position in the search engines provides a free source of traffic and leads that will allow you to further increase your lead conversions at no additional cost.

A premium, product or service domain name provides instant credibility

In an increasingly online World, credibility and trust is a vaital element of winning new customers. A premium domain provides that instant credibility. For example, In the early crypto days, the first account we opened was on Blockchain.com, It made sense that a reputable company owned the domain name of the technology that underpinned the industry.

Provides a quantifiable return in perpetuity

From a simple ROI perspective,  eliminating the cost of brand confusion and reducing ad spend is priceless.

Every year, millions of new internet users enter the market and this trend is only on the increase. Be sure that you have secured your name and place in the rapidly expanding digital economy.

The value of premium domain names has shown significant growth over the last 3 decades and scarcity is one of the main driving growth factors. The co.za domain registration numbers crossed the 1 million domain names registered in 2020.